The market is not only about selling produce but building a local community network that fosters relationship outside of the market. The faces we see one day at the market become the faces we see in our store the next day.

One of the most important things that the Fireweed Market Society does is bring people together. The Fireweed Market is a unique opportunity for Yukoners and visitors to come together, enjoy some sunshine (hopefully), as well as some locally made goods.

The first market of the summer represents the beginning of a new year and an opportunity for growth and development of my skills. The feedback and sales that I receive allow me to cater my artwork and jewelry towards the needs of my customers.

The Fireweed Community Market has been instrumental in ensuring the ongoing success of the Yukon Culinary Festival. Building awareness of local artists and vendors and the high quality of cultural products available in the Yukon will enhance visitors’ experiences in the territory. The outdoor market and the 12 Days of Christmas market provide additional attractions in Whitehorse and provide narrative to fuel positive discussions regarding Yukon Arts and Culture.

The Fireweed Community Market was in part my introduction to the organic farmers of the territory who have become my Yukon family. I have found it to be a wonderful venue for social connection and a valuable opportunity for connecting people to the food they eat and those who grow it.