Inspired by the farmer's markets they visited while travelling through Alberta, Whitehorse residents Simone Rudge and Wendy Bushell started organizing weekly markets at Takhini Gas on Mayo Road in 2000. By 2005, the Fireweed Community Market was officially established as a non-for-profit and moved downtown – first to the parking lot at Shipyards Park and then to the park.
Throughout the years, the market has served as an incubator, allowing several local producers to test their wares and build a customer base before jumping to a brick and mortar location. The Fireweed Community Market has not only become a marketplace but also an integral part of the social, economic and cultural fabric of Whitehorse, promoting sustainability, community spirit and local entrepreneurship.
Meet the team
The first market of the summer represents the beginning of a new year and an opportunity for growth and development of my skills. The feedback and sales that I receive allow me to cater my artwork and jewelry towards the needs of my customers.
Lara MelnikOne of the most important things that the Fireweed Market Society does is bring people together. The Fireweed Market is a unique opportunity for Yukoners and visitors to come together, enjoy some sunshine (hopefully), as well as some locally made goods.
Sarah Hanson — Home Sweet Home BakingThe Fireweed Community Market was in part my introduction to the organic farmers of the territory who have become my Yukon family. I have found it to be a wonderful venue for social connection and a valuable opportunity for connecting people to the food they eat and those who grow it.
Kim Melton — Klondike Valley NurseryThe Fireweed Community Market has been instrumental in ensuring the ongoing success of the Yukon Culinary Festival. Building awareness of local artists and vendors and the high quality of cultural products available in the Yukon will enhance visitors’ experiences in the territory. The outdoor market and the 12 Days of Christmas market provide additional attractions in Whitehorse and provide narrative to fuel positive discussions regarding Yukon Arts and Culture.
Tourism Industry Association of the YukonThe market is not only about selling produce but building a local community network that fosters relationship outside of the market. The faces we see one day at the market become the faces we see in our store the next day.
Kelsey Metropolit — Yukon Gardens